Page Up

Core team: Paul Chock, John Ledwith, Mindy Romero, Hayes Roth

Years ago, Landor worked with the Arthur W. Page Society, a professional association for top-level public relations executives and corporate communications officers, to create their identity. Then, in 2013, AWPS returned in need of a brand for their new branch. The new society needed to appeal to a younger audience, and convey the idea of it being a stepping-stone to the larger community. Once the naming process was complete, Page Up was born. 

Initial concepts for the Page Up identity focused on the new brand's values: engaged, social, upwardly-mobile, and dynamic. We also presented two options that incorporated the original Arthur W. Page signature (which currently stands as part of AWPS' logo).

The final identity connected with the main organization in its use of gold and nod to handwriting.

In addition to creating the identity and guidelines, we also commissioned a series of illustrations from Eric Hanson for use in communication materials.