Perspectives

Core team: Paul Chock, Cassia The, Michael Friel, Trevor Wade. Illustrations by Junko Maegawa, Stjepan Ilich, Will Gandayuwana.

Landor's viewpoints on branding appear in numerous publications throughout the year. For several years, we published a selection of them in Perspectives. The 2014 issue's cover was focused on the idea that just a shift in perspective can transform ordinary objects. Inside the book, there was a smaller tear-out feature booklet on Landor's Eight principles of luxury. We also created an iBook available for the 2014 issue that includes the full publication plus interactive content and videos.

Perspectives 2014 was awarded Silver in Graphis' Design Annual 2015.

In previous years, each Perspectives edition had used the same layout and yellow cover design. Perspectives 2011, 2012, and 2013 all featured different cover designs sourced from around the network, and allowed for more experimentation with the interior spreads.